Grants & Funding

Highway Signage Program


Tourism is one of the driving forces of Alberta’s economy.  Visitors from around the world come to our province to enjoy the great sights, unique attractions and friendly people of Alberta.  Sign Up Alberta replaces the current highway sign system with one that is more informative and efficient, one that will allow Albertans and other travellers to access everything our province has to offer easily and safely.  Sign Up Alberta brings the province’s sign system into the future, using current North American standards and consistent guidelines.

Industry & Business


Culture and Tourism

Program Administrator (on behalf of the Government of Alberta): Alberta Traffic Supply Ltd. 9015 – 14 Street NW Edmonton, AB, Canada, T6P 0C9 or FAX: 1 866 561 SIGN (7446) For more information, call: TOLL FREE 1 866 560 SIGN (7446)